Top Tips on How to Advertise Your Holiday Home

The first few lines someone reads about your property are absolutely crucial. They decide whether people read on, or move on. 

Here are some tips on how to keep them reading:

• Holiday makers choose where they want to go before they pick the accommodation, so make sure in the opening paragraph you talk about the location as well as your property.
  
• Try and describe what the holiday maker could be doing while at your property, rather than the exact features in the property header/headline. “Relax in a cosy country cottage” or “Surf’s up at this beach front villa”. Describing what they can do lets them think about them actually being there.
  
• Keep your descriptions punchy and in short paragraphs, making it easier for the holiday makers to read.
  
• Make sure to mention only the important things about your property. Less is more, don’t describe the colour of the bedroom but the views across the bay from the window.
  
• Maybe list some of the features inside your property, rather than full sentences. This allows holiday makers to see exactly what’s on offer.
  
• Write your advert like you are speaking to the person who is coming on holiday. “You” and “your” are great words to use to make the holiday maker feel that they are already there.
  
• Write if you are actually speaking with the holiday maker, make it human. Saying I and we allows guests to trust that there is a person behind the property.
  
• Humour is one of the best ways to get a holiday maker to trust and respond positively to you. Use it!

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